Iraz Küçüker
Digital Marketing and Communications Expert / Master of Social And Cultural Anthropology
Email:
Address:
İstanbul
Birthday:
October 23, 1997
Skills:
Communication Strategies, Media Planning, Content Creation, Google Ads, Meta Ads, LinkedIn Ads, Snap Ads, Google Analytics, MS Office Programs, Adobe Creative Suite, Photography, Layout Design, Leadership, Business Strategy, Academic Research,Qualitative methods, Ethnography,
Research Interests:
Women's Rights
Digital Anthropology
Anthropology of Social Media
Social Theory
Employment and Labour
Qualitative Methods & Ethnography
A Bit About Me
Dear Reader,
Thank you for visiting my website. I truly appreciate the time you’ve taken to get to know a young woman with a passion for effective communication, media and society, people, and understanding the relationship between humans and their surroundings. Below, you’ll find all the "necessary" details traditionally used to assess a potential employee, research partner, or collaborator in business—or perhaps even in crime!
However, beyond the conventional qualifications, I want you to know that I am, above all, a dedicated learner. I’m driven by an ambition to exceed expectations, even if that occasionally comes at a personal cost. My love for exploring new ideas and turning them into action fuels my energy to tackle any challenge that comes my way. In fact, I even learned how to build this website just to share these thoughts with you!
You can count on me for anything—from research to digital marketing, from critiquing neoliberalism's impact on gender roles to determining the right KPIs. My background might seem eclectic to some, but I prefer to think of it as a library: a collection of diverse perspectives that can help you find the information you need.
Professional Self
Graduated with a Magna Cum Laude Honours Degree with an average of 83%.
Studied as a scholarship student and graduated with Cum Laude Honours with an average of 3.72/4.
Studied as a scholarship student and graduated with Cum Laude Honours with an average of 3.72/4. (Double Major)
Education
In addition to my double degree program, I have taken 6 more economics courses to accomplish a minor degree in Economics.
Koç University
2018-2021
Master of Social and Cultural Anthropology
KU Leuven
2023-2024
Bachelor's Degree in Media &
Visual Arts
Koç University
2017-2021
Bachelor's Degree in Business Administration
Koç University
2016-2021
Minor Degree in
Economics
PhD Candidate in Communication Sciences
University of Antwerpen
2024-Present
Currently working on an anthropological research project that explores the digital & physical experiences of female knowledge workers that work from home in Turkey.
Research
MASTER’S THESIS RESEARCH (GRADE: 18/20)
For my master’s thesis, I conducted a 6-week ethnographic fieldwork as a volunteer in the earthquake-affected zone of Adıyaman, Turkey, aiming to uncover the complex relationships among NGOs, the state, companies, and victims during the relief process, within the framework of neoliberal and capitalist practices. This research explores how various social actors construct a narrative of presence, as well as how the burden of the crisis is distributed.
GRADUATION PROJECT FOR OBTAINING THE BACHELOR OF MEDIA AND VISUAL ARTS (GRADE: A+)
For my graduation project, I conducted 19 semi-structured interviews to investigate news-sharing practices as a social phenomenon across generations ,exploring how the motivations behind sharing news influence their consumption and perception. The research paper delves into the concept of post-truth, media affordances, curated news consumption, and fact-checking asa social act in relation to the findings in the interviews.
Mount Nemrut in Adıyaman - Where I Conducted my Fieldwork
University Library - Where I spent most of my time...
Languages, Langues, Talen...
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I am almost native in English - C2
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En ce qui concerne le Français, je suis comfortable en lecture et en écoute, et intermédiaire en écriture et en expression orale. Mais avec un peu de pratique, je peux réactiver mes compétences en un rien de temps. -B2
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Turkce anadilimdir. -Native
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Ik ben onlangs begonnen met het leren van Nederlands. Ik ben een beginner. -A2
Experience
Research Assistant
KU Leuven
2023-2024
Business Analyst
Daphne Consulting
2021-2022
Research Assistant
Koç University
2021-2022
Consultant Intern
Daphne Consulting
2020-2021
President
European Youth Parliament Turkey
2019-2021
Tutor
Koç University
2018-2020
Mentor
Koç University
2018-2019
Associate
Consultant
Simon Kucher & Partners - 2018
Assisted the data collection process of an ERC-funded project about the Emotional Acculturation of Migrants in Belgium by conducting surveys and interviews with participants, and helping with their transcription.
I managed paid account management and marketing channel optimizations for clients, contributing to both client and company growth strategies. My responsibilities included relationship management, market research, data reporting, visualization, and honing planning and time management skills.
Worked as a research assistant for Assist. Prof. Nazlı Özkan in her research project on the History of New Media in Turkey, funded by Marie Skłodowska-Curie actions.
I helped with the social media strategy of a client, planning posts and themes, executing them in paid social media channels and evaluating the results of the campaigns.
The EYP is an educational programme that brings together young people to debate pressing issues in Europe. Elected as the president of the organisation’s Turkish branch leading internal and external communications and events. I have directed the PR and HR departments, oversaw the organisation of events, handled legal issues and led the board members team.
I worked as a student tutor for the courses of Academic Writing (ACWR 101 and ACWR 102) and Qualitative Methods in Business (QMBU 301).
I supported freshman students in their journey to get acquainted
with this new chapter in their lives by organising meetings and
check-ins.
I worked on pricing strategies of clients and sales strategy. Also did field research about the product placement, visibility and availability in different beauty stores for a client.
Skills
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Academic Research
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Communication Strategies
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Media Planning
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Content Creation
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Google Ads
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Meta Ads
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LinkedIn Ads
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Snap Ads
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X Ads
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Google Analytics
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MS Office Programs
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Adobe Creative Suite
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Photography
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Layout Design
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Leadership
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Business Strategy
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Python (Intermediate)
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Customer Relationships
Want to hear more from me?
